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I believe there is a strong demand for functional foods and drinks in our modern food and beverage industry, mainly thanks to popular convenience and on-the-go trends which force consumers to  search for suitable, functional foods to fight deficiencies and maintain a healthy and nutritious diet.

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A common myth is that we can 'boost’ our immune systems. As scientists, we know that is not technically true but what we can do is support and reinforce a good, healthy immune function through the intake of the right amount of vitamins and minerals. For example, a Vitamin C deficiency may make us more susceptible to respiratory infections so while we should ensure not to become deficient, taking in extra Vitamin C will not necessarily “boost” our immune system as the body will get rid of excess anyway.

Discover the Wonders of Alfalfa Extract

As we look ahead to next year’s exhibition, we’re excited to see what lies ahead and to once again have the opportunity to reunite with old friends and make new ones. With its focus on innovation, collaboration, and growth, we know that the Vitafoods exhibition will continue to be a must-attend event for any serious player in the nutrition and wellness industries.

The Benefits of Curcumin 95_ Unlocking Nature’s Power

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