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As a team, we gained a lot from our participation in the exhibition. We had the opportunity to meet with potential new customers, explore new market trends, and get inspired by the innovative products and concepts showcased by other exhibitors.

In a new pilot study, published in the Journal of the International Society of Sports Nutrition, researchers aimed to investigate the antioxidant benefits of lycopene, but specifically, how they stacked up against tomato powder, a tomato supplement closer to its whole food origin which contains not only lycopene but a broader profile of micronutrients and various bioactive components.

Makers of dietary supplements specifically were mentioned in the context of health care or public health companies, and listed with other industries like biotechnology, distributors of medical equipment, personal protective equipment, pharmaceuticals, vaccines, even tissue and paper towel products.

“We found that 1-week supplementation with tomato powder positively augmented total antioxidant capacity and was more potent when compared to lycopene supplementation,” the authors of the study said. “These trends in 8-isoprostane and MDA support the notion that over a short period of time, tomato powder, not synthetic lycopene, has the potential to alleviate exercise-induced lipid peroxidation. MDA is a biomarker of oxidation of total lipid pools but 8-isoprostane belongs to F2-isoprostane class and is a reliable biomarker of radical-induced reaction which specifically reflects the oxidation of arachidonic acid.”

Coronavirus has dramatically increased U.S. consumer demand in many dietary supplements, whether it is for improved nutrition during the crisis, assistance with sleep and stress relief, or supporting a strong immune function to improve general resistance to health threats.