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The Finutra team had the pleasure of participating in the 2023 Vitafoods exhibition. After three years, we reunited with many valued customers, and it was great to see how everyone has grown and evolved in their business endeavors.

Number of exhibitors: 1300+

Naturally Good Expo is renowned as one of the premier trade shows in the industry, attracting thousands of attendees from around the world. As a trusted brand committed to delivering high-quality nutraceutical supplements, we couldn’t miss this opportunity to showcase our latest offerings and interact with our esteemed customers in person.

In October 2012, when traveling in Hawaii, the tour guide introduced a local popular product called BIOASTIN, which is rich in Astaxanthin, known as one of nature’s most powerful antioxidants and provides a wide range of impressive health benefits that we are very interested in it. In the following years, we worked closely with the Chinese Academy of Marine Sciences to find out where China can breed Haematococcus. In Erdos, in Qingdao, in Kunming, we have done a lot of experiments, and finally we started our Astaxanthin dream in Kunming, where the sunlight is abundant, the temperature is suitable, and the temperature difference between the four seasons is small. . . After 6 years of hard work, the pipeline cultured Haematococcus pluvialis was finally realized, and the natural Astaxanthin was supercritically extracted. Therefore we have registered the trademark “Astactive”

Number of viewers: 20000+， 110+ countries

These results were positively reflected in the BCM-95 group’s serum inflammatory markers: CRP levels were reduced by 37.21%, and TNF-α levels were cut by 74.81%, indicating BCM-95 performed better than paracetamol.