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The nutraceutical supplement market has experienced significant growth in recent years, driven by the increasing interest in maintaining a healthy lifestyle. Nutraceutical supplements are designed to provide nutritional benefits, and they are becoming increasingly popular as more people become aware of their benefits.

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In the athletes, tomato powder enhanced total antioxidant capacity by 12%. Interestingly, the tomato powder treatment also resulted in a significantly reduced elevation of 8-isoprostane compared to both the lycopene supplement and the placebo. The tomato powder also significantly reduced exhaustive exercise MDA compared to the placebo, however, no such difference was indicated between the lycopene and placebo treatments.

Vitafoods Europe is the most influential exhibition of nutritional health products and functional foods in Europe. The global nutraceutical supply chain comes together to provide a perfect platform for creating new business and establishing profitable relationships, and is the only professional covering four key areas from raw materials and raw materials, branded finished products, OEM and private label, service and equipment Activity. Various conference events are held during Vitafoods Europe in Geneva, Switzerland, providing visitors with an opportunity to learn new things and network. is where nutrition experts create innovations, shape the future of the industry, find effective solutions to future problems, and connect with business leaders. With the vigorous development of nutraceuticals and food, Vitafoods Europe, Geneva Health Food and Raw Materials Exhibition, has gone through years of market testing and has taken the leading position in emerging markets.

A common myth is that we can 'boost’ our immune systems. As scientists, we know that is not technically true but what we can do is support and reinforce a good, healthy immune function through the intake of the right amount of vitamins and minerals. For example, a Vitamin C deficiency may make us more susceptible to respiratory infections so while we should ensure not to become deficient, taking in extra Vitamin C will not necessarily “boost” our immune system as the body will get rid of excess anyway.

I believe there is a strong demand for functional foods and drinks in our modern food and beverage industry, mainly thanks to popular convenience and on-the-go trends which force consumers to  search for suitable, functional foods to fight deficiencies and maintain a healthy and nutritious diet.

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