Greece possesses a unique geographical advantage, with a climate that fosters an incredible diversity of aromatic and medicinal plants. However, the local industry has historically relied on traditional drying methods, creating a significant demand for standardized plant extract powder that ensures consistent potency across batches.
In the current economic climate, Greek manufacturers are shifting towards "Clean Label" certifications. The integration of herbs extract into high-end supplements is growing, as consumers increasingly seek bio-available ingredients that align with the traditional Mediterranean diet's health benefits.
Despite the abundance of raw materials, the technological gap in industrial-scale plant extraction remains a challenge. This has led to a strategic pivot toward importing high-tech refined ingredients to meet strict EFSA (European Food Safety Authority) regulations.
